LYTICS

Class [042]
Computer & Software Services & Scientific Services

Software as a service (SAAS) services featuring computer software for integration of consumer behavior data captured from diverse digital interactions and digital touchpoints and enrichment of said data with content classification and content affinities to build a taxonomy of consumer behavior and user profiles for the purpose of constructing predictive customer profiles that can be used to identify new audience opportunities for third-party goods and services; Platform as a service (PAAS) featuring computer software platforms for use in customer experience management; Software as a service (SAAS) services featuring a customer data platform (CDP), data management platform, and decision engine based on artificial intelligence that unifies customer data from diverse customer data sources, namely, data, collected from email, Customer Relationship Management (CRM), API integrations, and point of sale data, into a unified customer profile, provides data and insights into consumer behavior, automates marketing and customer engagement workflows, stores and manages data, allows for SQL queries, and allows users to build audience segments and create targeted cross-channel promotions and customer experiences; Electronic data storage of customer data and information; Software-as-a service (SaaS) services featuring software for creating unified customer databases and customer profiles that are accessible to other marketing systems